Wire: M2Active powers mobile apps of the future

The Netherlands, February 4th 2010. Service2Media (www.service2media.com) the leading developer of mobile applications and services in Europe, today announced the debut of its next generation mobile applications and service development platform, M2Active™, during the Mobile World Congress (www.mobileworldcongress.com), in Barcelona this month.

“We have embraced the application revolution from day one and understand that there is a lot more to taking a brand mobile than simply creating a good-looking iPhone or Android app – although that’s a good start! The key to creating successful mobile services is reach, relevancy and a future-proof, multi-device strategy,” said Geert Kolthof, CEO and Co-Founder of Service2Media. “Our next generation M2Active platform allows forward-thinking companies to create, from day one, mobile services that scale across every operating system, network, device and geography.”

M2Active is the most powerful and advanced mobile development and runtime platform available today. The new, next generation M2Active platform adds even more features and enables, from one single script, mobile applications and services to run natively across all mobile devices, minimising the time and effort spent on development and maintenance.

Trusted by companies who have built their businesses around security and service – such as CNN, Heineken, Dutch Rail, Rabobank and Royal KPN – M2Active delivers a high-end, rich and compelling user-experience that is proven to attract audiences, increase loyalty and boost revenue.

“Using our new platform, companies will be able to both reduce their time to market for new applications, and expand their reach. Everybody wins,” said Kolthof, “developers, handset companies, operators and most importantly of all – customers.”