Target issued an apology today for an offensive color label on a dress sold online.
An online shopper noticed today that a dress on Target.com was available in “Dark Heather Gray” for one size but “manatee gray” for the larger size.
A photo of the offensive label started circulating around the internet causing many people to wonder if the picture was actually real. Well, it’s real. Thankfully, Target has already issued an apology for dress label saying that it was an “unintended oversight.”
Target spokeswoman Jessica Deede told Forbes:
“We never want to offend any of our guests. We apologize for any discomfort that we may have caused … We are in the process of fixing the discrepancy and updating Target.com so the gray dress will be available in all styles … We’re working on updating our systems right now.”
Deede said that Target uses “manatee gray” for many products. Towels, rain boots, and shirts are all available in the color, which by itself, isn’t really offensive.
While it’s true that Target uses Manatee Gray for many products, those products typically remain the same color regardless of size.
Deede told Forbes that there were two teams working on the “Missy” and plus-size product lines and they obviously didn’t communicate with each other about the color. One team went with Dark Heather Gray and the other went with Manatee Gray.
Deede said: “We are working to update the name of the dress to reflect Dark Heather Gray. This was an unfortunate oversight and we’ll take it into consideration moving forward.”
Target has removed the dress for the time being.
— Susan Clemens (@suZen) April 3, 2013