Whole Foods blatantly discriminates against staff “of size”

Kim LaCapria - Author

Jun. 15 2013, Updated 9:45 p.m. ET

Unless you’re a big fat fatty, in which case Whole Foods would like to remind you that you’re less valuable to them than your thin co-workers. While Whole Foods offers a 30% discount to workers who are skinny- with a BMI below a certain number- if you’ve got junk in the trunk, the rate of your discount plummets 10% to a paltry 20%.

Who are the marketing whizzes behind this divisive and cruel policy? Why it’s none other than CEO John Mackey, who, when not fighting health care reform, is busy astroturfing it up on internet forums. Mackey helpfully gets down and douchey to his staff, in a letter:

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Mr Mackey said the company hoped the programme would be “empowering and fun for team members who enjoy a challenge”, and that the company was not taking anything away from workers who chose not to participate.

“These new higher discounts are incentives to encourage our team members to be healthier and to lower our healthcare costs,” he said. “We believe this is a win-win programme that will help both our team members and our shareholders.”

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Being as limited food budgets are known to increase obesity rates, this strategy is retarded. However, as no one working in retail can afford to shop at Whole Foods, I think the discount thing isn’t going to affect Whole Foods employees one way or the other, so it kind of cancels out except for being totally judgmental and insulting. It is unclear whether staff will be further incentivized by having co-workers chant “boom, boom, boom” under their breath as fat employees walk by or having POS terminals pop up helpful messages like, “do you really need a whole pound of organic cocoa nubs? Well, if you think so…” during staff purchases.


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