It's been over two years since Mark Ruffalo accidentally livestreamed the first 10 minutes of Thor: Ragnarok on his Instagram. At the time, it was an absolute catastrophe, but it has turned out to be a blessing in disguise. Mark had already gotten in trouble several times with Marvel Cinematic Universe boss Kevin Feige for giving away spoilers, and his livestream was the cherry on top of a very messy cake.
Mark recently reminisced on the accident during an appearance on The Graham Norton Show, the interview now available via YouTube. The actor explained how, at first, he was in trouble with the powers that be at Marvel, but it all turned out to be okay.
"I get a call from Kevin Feige, the boss. He's like, 'What're you doing, man?' I said, 'Kevin, it was an accident, I swear to God. They told me to use the Facebook Live, I don't know how to use it.' He goes, 'You can't do this stuff.' I was like, 'No, no, you're right, sir.' And the next day I showed up to do press, and I'm hurting. I can't look anyone in the eyes. And I walk over to [Feige] to say sorry, and he grabs me in a bear hug, and he's like, 'That was genius!'"While Mark commented that the accident happened on Facebook, it was, in fact, an Instagram livestream where he made the big error. He also explained that Feige was happy with the accident because everyone who was tuning in heard the audience laughing, which would only make people want to rush out to theaters. No footage was actually shown during the livestream, but fans could hear the audio loud and clear.
The beginning of Ragnarok started out with a few jokes from Thor (Chris Hemsworth) himself, who is seemingly trapped in a cage in the lair of Surtur. Several jokes occur within the first few minutes of the film, as well as a battle between the God of Thunder and thousands of monsters. Ruffalo's stream also caught Thor's return to Asgard and the meeting of Skurge (Karl Urban).
It wasn't until the actor was approached by a woman at the premiere who told him what was happening that he turned off the livestream. At the very end of the video, Mark's face can be seen as he struggles to turn off the application, but he can't help but muster a smile at his mistake.
For now, Ruffalo doesn't have any roles in Phase 4 or 5 of the MCU, so spoilers will definitely be kept on the down-low.