A couple of generations ago, the word “damn” being uttered on prime-time TV may have raised eyebrows. These days, however, most viewers regard the expletive as rather bland.
Not so for many members of One Million Moms, a group of Christian women affiliated with the American Family Association. The group is taking Burger King to task for using the word in an ad that has been running since August of 2019. In said ad, which one can see below, diners taste the Impossible Whopper, a plant-based alternative to the iconic beef sandwich from Burger King. One particularly impressed man exclaims of the Impossible Whopper, “Damn, that’s good.”
One Million Moms issued a call to action on their website in response.
“The language in the commercial is offensive, and it’s sad that this once family restaurant has made yet another deliberate decision to produce a controversial advertisement instead of a wholesome one. Burger King’s Impossible Whopper ad is irresponsible and tasteless. It is extremely destructive and damaging to impressionable children viewing the commercial,” the group says.
a big deal just became a bigger deal. the Impossible Whopper is available nationwide starting 8/8. pic.twitter.com/TpFQenSLFQ— Burger King (@BurgerKing) August 1, 2019
Several of the group’s members seem to agree. One mom, for example, noted that children repeat what they hear, promising not to patronize Burger King until they remove the ad.
The group is collecting signatures to urge Burger King to pull the ad. As of this writing, the One Million Moms petition has garnered just over 10,000 signatures.
Burger King has not responded to requests for comment.
This is the second time recent weeks in which the group has inserted itself into a controversy regarding commercials on prime-time TV.
As previously reported by The Inquisitr, back in December of 2019 an outcry erupted when One Million Moms took exception to the Hallmark Channel showing commercials from wedding and lifestyle brand Zola. The package of ads in contention featured happy couples sharing intimate moments, and at least one of these showed two women sharing a kiss at their wedding.
Following the outcry from One Million Moms, Hallmark pulled the ad. That, however, caused another controversy of its own, with LGBTQ groups criticizing Hallmark for bowing to pressure from One Million Moms. Zola, for its part, pulled all of its advertising from Hallmark. Hallmark, however, reinstated the ads, and Zola promised to work with the channel to discuss the future of their advertising relationship.