US Postal Service Launches Clothing Line [Op-Ed]

US Postal Service launches its own line of clothing

COMMENTARY | The US Postal Service is launching its own clothing line.

The United States Postal Service knows you want to dress like a public servant. Now they’re offering you the opportunity to do just that. Okay, it’s not really that bad.

Fashion Week? Runway shows? The USPS is trumping these traditions to make a name for itself with all-weather, technology-friendly clothing.

The US Postal Service’s clothing line will be called “Rain Heat & Snow,” to honor the unofficial motto:

“Neither snow nor rain nor heat nor gloom of night stay these couriers from the swift completion of their appointed rounds.”

I think they forgot “we will mishandle important documents and take a week to get your mail two states away.”

In collaboration with Wahconah Group, Inc., the USPS plans to create clothing that is functional, yet fashionable. You know, in case you have an important letter to deliver where you’re going, but that black speedo just won’t work.

The US Postal Service lost almost $20 billion last year, and plans to halt Saturday delivery in August, including even tougher cutbacks if they can’t find a way out of their trend of loss. So they’ve turned to functional fashion.

According to Entertainment Weekly, one designer thinks the USPS needs to change their logo. Oh yes, we really need to stop being able to recognize mail trucks and carriers. That’s profitable.

Another thinks the new clothing line should focus on technology, making it specifically for men. Women’s versions are expected to drop in the future.

Are you excited about the US Postal Service making its own line of clothing?