Rihanna Celebrates Fenty Beauty Winning ‘Allure’ Best Of Beauty Breakthrough Award With A Futuristic Look

Rihanna represents Fenty Beauty.
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Rihanna took to Instagram today to show off her newest award.

Fenty Beauty, Rihanna’s makeup line, has just been awarded the Best Of Beauty Makeup Award by Allure. According to the official page for the Allure award, the company gives out the honor to “celebrate the most innovative, game-changing, why-didn’t-they-think-of-that-before beauty products of the year.” Rihanna’s Fenty Beauty collection is making headlines as of late, particularly for their inclusive approach.

Fenty Beauty is well-known for its “Pro Filt’r Soft Matte Longwear Foundation.” The foundation shook up the entire industry when Rihanna decided to finally provide a product that works for most, if not all, skin tones. The collection initially released 40 different foundation shades. The shades ranged from light to dark to accommodate all skin tones. Fenty Beauty foundations at the time included unique mixes of pink and yellow undertones which helped countless women find their first real foundation match. Foundation for very pale skin tones was released, as well as foundation choices for those with darker complexions.

For the first time in recent memory, the beauty industry was directly challenged. Companies previously claiming that they didn’t provide dark shades because they didn’t sell well were forced to watch as Fenty’s darkest colors sold out completely. The lack of inclusion in the beauty industry was highlighted by Rihanna, forcing her competitors to look hard at their current marketing and consumer options.

Allure commented on Rihanna’s impact on the beauty community by writing,

“Our cover star this month, Rihanna, has a well-deserved place in beauty history — and in the hearts of everyone who can now wear foundation without mixing several shades.”

For the Allure photo shoot, Rihanna rocked a futuristic look. With silver lids (and glittery lips and tongue in some shots), the singer showed that she a powerhouse in the music industry as well as the beauty industry. Rihanna wears her dark hair in braids and wears bulky silver mitts for one shot. The futuristic elements of the shoot are nicely contrasted with traditional British fashion elements. Tweed and houndstooth aesthetics are found in some of the posts that Rihanna shared to Instagram Monday morning, her 64.5 million followers loving what they were seeing.

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@allure #AllureBestOfBeauty

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On Allure‘s Instagram, the company posted a picture of the cover-star — and further explained the decision to crown Fenty foundation one of the breakthrough products of the year,

“The uncomfortable truth is that before @fentybeauty, few makeup brands paid adequate attention to making foundations for dark skin. #Rihanna changed all of that.”

In an alternate cover posted by Allure‘s Instagram, Rihanna wears blue on her eyes with a golden highlight to accent her bone structure. A purple flower helps to bring out the natural color in her cheeks and lips as she smiles softly at the camera.