Snapchat creator Snap, Inc. is taking another shot at Spectacles, the company's sunglasses that double as a wearable camera. The first iteration of the social gadget created a strong buzz before it faded away as owners stopped using them. The updated version is slightly more expensive but addresses many of the issues that caused the fizzle, such as a slimmer design, faster transfer speeds, and resistance to water.
Snap introduced the new Spectacles V2 in a brief blog post and video on the company's website Thursday while also putting the new glasses in the hands of several tech outlets. CEO Evan Spiegel explained to Wired how the company is trying to turn itself into a software and hardware company from the bottom up by allowing both sides to develop independently.
"We decouple them so that they're all allowed to develop on their own until they come together," Spiegel said. "Over the next decade or so, the way that these pieces fit together will probably be what defines our company."
Spectacles are on sale now with a starting price of $149.99 and a choice between three colors. This package includes the glasses and a recharging case that charge the gadget up to four times before needing to be recharged itself. Battery life is approximately the same, with users being able to record up to 70 videos on a single charge.