Donald Trump has released his first TV ad, and it hits upon all of the main talking points that Trump has touted so far during his campaign: namely, immigration and Islamist extremism.
As CNN reports, Trump's new TV ad will air in New Hampshire and Iowa -- key states that he'll need if he hopes to make a serious splash in the 2016 Presidential race -- beginning Tuesday. The ad has already been released to the media and is hosted on video-sharing sites such as YouTube.
In a statement released Monday, Trump, exuding his characteristic confidence, said that he may not even need the ad, considering his commanding lead in most polls.
"I am very proud of this ad, I don't know if I need it, but I don't want to take any chances because if I win we are going to make America great again. We have spent the least amount of money and have the best results and this is the kind of thinking the country needs."In the 30-second TV ad, which bears Trump's stamp of approval ("I'm Donald Trump and I approved this message"), images of Barack Obama, Hillary Clinton, the San Bernardino shooters, and what appears to be several Mexicans running toward a barrier appear in the background.
"[Trump] is calling for a temporary shut-down of Muslims in the United States until we can figure out what's going on. He'll quickly cut the head off ISIS and take their oil. And he'll stop illegal immigration by building a wall on our southern border that Mexico will pay for."For Washington Post writers Robert Costa and Phillip Rucker, Trump's TV ad plays directly to voters' fears.
"The first ad, titled 'Great Again,' makes clear that Trump's closing pitch to voters will be as visceral and arresting as the one he delivers at raucous rallies. It is a full embrace of the most incendiary of his proposals."Unlike his Republican opponents, Donald Trump has spent comparatively little money on radio and TV ads -- largely due to the free publicity he's been getting in the media, thanks to his bombastic and sometimes outrageous statements, according to Wall Street Journal writer Beth Reinhard. Specifically, she says, Trump has flung "harsh insults" at his political rivals, as well as made "inflammatory statements" regarding immigrants and Muslims.
In fact, Trump has only spent about $200,000 on radio ads so far, and he plans to spend $2 million each week on radio and TV ads. That amount of spending pales in comparison to that of Trump's GOP rival -- and often the target of Trump's ridicule -- Jeb Bush. As the New York Times reports, Bush has, as of this writing, spent nearly $40 million on radio and TV ads -- and he's polling in the single digits. Trump used that figure to throw some more ridicule Jeb's way.
"He hasn't spent $40 million, he's wasted $40 million. There's a big difference."Bush announced last week that his campaign will no longer be spending large amounts of money on TV ads in Iowa and South Carolina. Instead, he's doubling his paid campaign staff to 40 and plans to send campaigners door-to-door.
Trump's campaign, meanwhile, is $35 million under budget -- according to Trump, at least.
Also on Monday, the Trump campaign announced plans for a new radio ad, to air in Iowa, New Hampshire, and South Carolina, featuring Kathryn Gates-Skipper, the first woman to serve as a Marine in combat operations.
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[Photo by Spencer Platt/Getty Images]