Google Expanding AdWords

Google is expanding its advertising program and hopes it’ll put extra dollars in developers’ pockets.

The G-Team announced this morning that it’s opening its AdWords network to third party providers for the first time. That means advertisers can now work with approved companies to utilize and manage ads on the platform. Google says it’s hesitated to make the move before because it had no way to evaluate third party ads and make sure they complied with its standards. Engineers now have such a system in place.

So far, the following companies have been approved to supply ad content: DoubleClick (DFA), Mediaplex, DoubleClick Rich Media, Eyeblaster, EyeWonder, Interpolls, PointRoll, Unicast, Dynamic Logic, IAG Research, InsightExpress, Factor TG.

Google hopes the change will make it easier for companies to manage all their online advertising the same way. Engineers also say the change should lead to an increase in overall ads, which would result in an increased revenue for web developers using AdWords on their sites.