Is ABC’s ‘The Toy Box’ The New ‘Shark Tank’?

Jeffrey Totey - Author

Oct. 18 2017, Updated 3:39 a.m. ET

Imagine that the “sharks” on ABC’s Shark Tank were children and all of the sales pitches were for toys or games and you have the basic premise of the network’s new reality competition show The Toy Box.

Hosted by Modern Family’s Eric Stonestreet, The Toy Box will feature amateur inventors (who all think that they have come up with the latest and greatest children’s toy or game) as they try to impress three adult mentors and four very opinionated child judges. The winner of this first round will go to the finals, where the lucky winner will find their winning product on the store shelves of Toys R Us and manufactured by Mattel.

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