I don’t get the hype around Lazyfeed, sorry

Duncan Riley - Author
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Jun. 15 2013, Updated 8:46 p.m. ET

Lazyfeed is a newish service that is currently being billed as the hottest feed reader if 2009, but the hype and the substance are chalk and cheese.

Lazyfeed at its core is a keyword tracker. Users punch in a keyword and they get feed content based on the word. A sidebar keeps a list of saved keywords, and the service auto-refreshes as new content comes in. As of today they also support RSSCloud, so the auto-refresh might actually has some semblance to real-time, at least if the content is coming in from WordPress.com.

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It’s a neat keyword tracker, nice UI, and it’s simple to use. But in saying that, the emphasis should go on “keyword tracker” because that’s what Lazyfeed is: it’s not some you beaut whizbang RSS reader, it’s a keyword tracker that has a Twitter and Facebook button for sharing, not exactly a ground breaking idea.

While I can appreciate Lazyfeed for what it is, I just don’t get the hype around it. Maybe it’s a matter of timing: the Northern summer is always quiet, and Lazyfeed has jumped in at the right time, but I’m sure that’s not it (at least alone.) The more likely cause is some clever marketing: Lazyfeed isn’t a keyword tracker, no…Lazyfeed is a “real-time topic-based blog discovery engine” with the emphasis to be put on “real-time,” a concept that many tech pundits are obsessed about at the moment. Because it’s “real-time” its utterly amazing apparently, and the Lazyfeed team should be congratulated on their marketing efforts.

If you want a decent keyword tracker, give Lazyfeed a shot, but try to leave the kool-aid at the door. Demo video as follows:

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