Amazon banned incentivized reviews on October 3, stating that incentivized reviews are prohibited from anyone who is not an Amazon Vine member.
In the past, sellers would offer Amazon members free or discounted items in exchange for a review of the product. The reviewers would then write the review and leave a disclaimer saying something like “I received this item for free or at a discount in exchange for my honest and unbiased review.”
The Inquisitr reported that starting Monday, Amazon banned incentivized reviews unless Amazon has coordinated them through the Vine program.
Around this time last year, CNN Money reported that Amazon was in the midst of lawsuits against review sellers to fight fake reviews. Most of these reviewers were selling fake reviews through the popular website Fiverr. These “reviewers” would accept empty packages in order to leave a “verified” review on Amazon’s website.
Ever since that time, Amazon users have become more and more skeptical of any reviews with the disclaimer. Many have spoken out against it saying that they will move away from products if they spot even one review like this on the page. All of this led to Amazon banning incentivized reviews this past Monday.