Don’t face off with the Kardashian sisters, or you’ll find yourself face down in the mud. That’s the lesson a cosmetic corporation learned after a several months-long legal battle fighting over the right to “plaster” the Kardashians’ faces “all over the internet.” For once, the K sisters didn’t like coming face-to-face with themselves every time they turned around, and took it through the courts to prove their point.
— The Style Page (@thestylepage) July 16, 2016
ET Online reported back in March 2016 on the growing mess Kim, Kourtney, and Khloe Kardashian found themselves in over the struggle to win rights to use their faces to promote the make-up line. It’s super complicated and involves one business going under, and some others buying out assets and stepping in to salvage the wreck.
The Kardashians make everyday shit so dramatic and complicated
— babyuzi (@traplaurrr) July 18, 2016
The Kardashian family had an agreement with Boldface after forming a partnership back in 2012 to launch Khroma Beauty, the Kardashian beauty products line. When Boldface couldn’t pay the bills, Hillair Capital Management tried to save the day. Hillair claimed that they had to take over in order to “salvage their struggling Kardashian Beauty makeup line after former distributor, Boldface, went belly up amidst legal and financial troubles.” There were several more interested parties and other lawsuits too, but that didn’t faze Kris Jenner’s daughters. They just kept on keeping on in true Kardashian fashion.
@itskaysay ppl think the kardashians are crazy fake yet they are the ones bold enough to actual expose the fake ppl so yikes +
— hello,, (@itskaysay) July 18, 2016
Part of the problem was that some of the players in this business thought the Kardashians didn’t do enough to promote the makeup and that was why Boldface went under. People reports that the sisters were supposed to reach out to their 250 million or so social media followers and “promote the line on their Twitter, Instagram, and Facebook accounts.”
BoldFace CEO Nicole Ostoya said Kim Kardashian brings social media power to BoldFace
— Mr Bizzard (@MrBizzard) July 24, 2013
Kim’s social media queen status alone means her posts and tweets have a huge effect on fans.
— Meike Wijers (@MeikeWijers) August 10, 2016
That was the basis for the original lawsuit against Kourtney, Khloe, and Kim, and could have seen the reality TV family forking out a ton of money in the range of “hundreds of millions of dollars.” Hillaire threw the book at the Kardashians and asked for “as much as $180 million” to make up for the losses they claimed the stars had caused. The company wrote in its filing that without the Kardashians working on the project, it couldn’t succeed.
“The Kardashians’ support was, of course, absolutely essential to the success of the Kardashian-branded line.”
— Canoe Lifestyle (@CanoeLifestyle) July 20, 2016
The other side didn’t agree that the failure was anything to do with them, and even claimed that there was a lot wrong with the beauty business itself. The Kardashians’ lawyer said that there were problems caused by the people running the company, and the eventual flop wasn’t the KUWTK stars’ fault at all.
“The Kardashians have suffered enormous damages as a result of the many failures and breaches created by the operator’s mismanagement of the company. The lawsuit is a disgrace. It is a jumble of false accusations which will be exposed as lies.”
Eventually, according to TMZ, “the girls sued Haven Beauty,” the company that bought out Boldface, and laid down the law. They said Haven Beauty “had no right” to use their faces, and all the previous deals were done. The Kardashians said that “Haven and the prior owner screwed them out of royalties so the deal was over.”
The Kardashians' Legal Drama Continues As Haven Beauty Sues For $10 Million! https://t.co/NvfaT42Lpr
— Celebrity News (@XYoroRx) July 15, 2016
Finally, there’s good news for Kim, Khloe, and Kourtney Kardashian as they found out that they “just scored a legal victory” against the corporation that was “plastering their mugs all over the Internet” to try and sell more of the flopped company’s products. The judge said Kim and her sisters were right and “issued an injunction” to stop Haven from putting any Kardashian faces, even “a trace” of a Kardashian, in any of their advertising. There are a few legal loose ends to clear up, “but the ruling is a big victory for the women.” The win will add to the Kardashian net worth and anyone else wanting to sue the family will think twice.
I can't keep up with the kardashians
They're far too fast
— Benjamin A. Vorwerk (@bvorwerk) August 23, 2016
Did you ever buy any Boldface beauty products?
[Photo by Ethan Miller/Getty Images]