If you love Transformers, Michael Bay, and corn chips, then the latest promotion from Doritos may be to your liking. According to Digital Spy, the aforementioned snack food company and the director of Armageddon are teaming up for the “Crash the Super Bowl” contest, the winner of which will be asked to help out Bay on the upcoming big-budget Hollywood production Transformers 4.
Budding filmmakers looking to make a name for themselves are encouraged to film their own Doritos Super Bowl commercial. Should your endeavor rise to the top of the proverbial pile, then you’ll walk away with a cool $1 million and an opportunity to work with Michael Bay on the aforementioned Transformers sequel. However, it’s yet to be revealed what the winner will be doing for the much-maligned filmmaker. Your prize for winning the contest may be getting coffee for the cast and crew.
The Hollywood Reporter explains that Bay was approached by the snack food company to collaborate on their annual “Crash the Super Bowl” contest. When Doriotos showed the Transformers director some of last year’s finalists, Bay was apparently blown away.
“When you find out where these guys came from… its great,” Bay explained during a recent interview. “If you want to get noticed, this is the way to do it.”
Bay, who will serve as a judge in the competition, also stated that the chance to work on Transformers 4 should be a great experience for the lucky winner. “When I was a film student, I would have killed for this kind of opportunity,” he said. “When you’re on the set, you get to see it all go down.”
Presently, there isn’t too much information about Michael Bay’s Transformers 4 making the rounds on the internet. All that’s been confirmed thus far is that Shia LaBeouf and Megan Fox will not be returning for another installment in the franchise. For more information about the Doritos contest, swing by the official Facebook page.