If you don’t care one whit about the Olympics, join the club: apparently no one else does, either (well, that’s hyperbole, but not by much). As half-empty stadiums dot the Rio de Janeiro Olympics landscape, American TV viewers are treating the whole affair with a collective “Meh.”
On the TV ratings side of things, viewership for Friday night’s opening ceremonies was off 28 percent compared to London’s opening ceremonies four years ago, according to The Hollywood Reporter (THR). 28 percent may not sound like a major drop, but consider this: if ratings for a popular TV show like Modern Family dropped by 28 percent, you can bet that ABC would be moving the show to a new night, adding new characters, and introducing a controversial new plot line like Mitch and Cam getting divorced or Haley getting pregnant. It’s that big of a deal.