Adidas And Kanye West Partnership: Kanye’s Creativity Can Run Wild In The Sports World

Ashley Hoffman - Author

Jun. 29 2016, Updated 11:47 a.m. ET

Adidas is betting Kanye West can drive sales of clothing and shoes with the launch of Adidas + KANYE WEST, a new YEEZY entity that consists of footwear, accessories, and apparel. The relationship between Adidas and the rap mogul is stronger than ever, now their collaboration is expanding into a full fledged partnership. Kanye hopes to get his sneakers on major league basketball and football players, according to Forbes.

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