With the upcoming WWE Draft and brand split, there is a need to create major stars in the WWE. It is tough to make someone into a star in the world of pro-wrestling unless they have the potential to be just that combined with the ability to get over fans. Look at Roman Reigns as a man WWE would like to be at the top, beloved by fans. He has not been able to land the way WWE has wanted, mainly because they have tried to push what the fans don’t want to see instead of what they do.
The opposite is true when it comes to the likes of Sami Zayn. Fans have asked for more and have begged to see Zayn given a chance at the top, while the WWE has not allowed it as of yet. It makes sense for now, as he just arrived on the main roster and pushing him over the likes of Cesaro and Dean Ambrose would not be smart. However, WWE is not against Zayn at all, and they feel he has a lot of potential.
Some compare his story to that of Daniel Bryan’s, and it looks like the company wants to play on that. According to Cageside Seats, WWE has had Zayn lose more often than not as of late because they plan to push him slowly. The thought is that the losses might get fans on his side, which would then allow WWE to do more with him. Fans already like Zayn, but he is not as big as the company and others feel he can be.