Windows 10 And Microsoft’s Scheme To Drop Consumer Choice

More than likely, you are a Microsoft user, whether it’s Windows 7 or Windows 8, and maybe even Windows 10. But the majority of Microsoft’s clientele are trying to stay away from Windows 10 simply because they have grown accustomed to the layout and format of 7 and 8. You can read here about some of the earlier glitches found in Windows 10 through the Inquisitr and maybe that can shed a little light why there are people still hesitant on jumping on the bandwagon.

When it boils down, when we choose to become a Microsoft Customer over Linux or Apple, we are exercising our ability of consumer choice. This is the choice we make when we choose one company over another, and it also pertains to the decisions we make while becoming customers of such companies. For instance, choosing to operate with Windows 7 over Windows 10.

Unfortunately, the actions that Microsoft is beginning to grasp at is beginning to make us wonder if they (Windows) really want us to have the ability to exercise our consumer choice. According to PCWorld, Microsoft’s latest update has changed the notice for upgrading, ever so slightly. This change is converting many unwilling consumers over to Windows 10 when they only wanted to stick with Windows 7 or 8.

Don’t worry though, because if you haven’t seen the notice yet for the latest windows update, we will show you exactly what to watch out for, so that you don’t mistakenly and unknowingly become a Windows 10 user.

Microsoft 10 old updat
Here you can see how ambiguous the old Microsoft 10 update was (Image Credit - Gordon Kelly)

Prior to this recent update, the Windows 10 upgrade box would pop up and offered you almost no say in upgrading to Windows 10, “Upgrade now” or Upgrade later” were always the two choices. Alas! The beloved red ‘x’ was always in the right-hand corner, begging to be pushed, and a lot of us did push it. This method of getting rid of our problems has almost become second nature to us. If we don’t want to face it, we just click out of the box.

Have we been trained this way, subconsciously, all of this time?

With the latest update, it is easy for us to assume that we’ve been tricked into becoming Windows 10 users. By now, you’re probably asking “what can it be?” Well, brace yourselves, this scheme that Microsoft and Windows has come up with may make you rethink your actions on every popup you get from this point on even if they aren’t related to Windows.

When the new pop up for Windows 10 pops up on your screen, the first thing that you should do is to look over the dialog extremely carefully before deciding what your next move should be. If you simply click the “x,” you would have simply opted into the agreement to download and update your software to Windows 10. Sneaky, right?

Windows 10 new Update
The newer update is even less clear (Image credit - PCWorld)

What was once a denial has become a confirmation.

The new dialog box will show your current update settings and will show you a date and time that the upgrade will commence. Underneath that date and time, there will be some smaller text, prompting you to “click here” to change your upgrade settings for the Windows update or to cancel it altogether.

Gordon Kelly, a contributor on Forbes,contacted Microsoft and Windows, hoping to get some answers as to why they would “trick” their consumers out of a proper choice. What he got from them would make any normal person’s blood boil just because of the shear generalness to erupt from such a large company.

“With the free Windows 10 upgrade offer ending on July 29th, we want to help people upgrade to the best version of Windows. As we shared in October, Windows 10 will be offered as a ‘Recommended’ update for Windows 7 & 8.1 customers whose Windows Update settings are configured to accept ‘Recommended’ updates. Customers can choose to accept or decline the Windows 10 upgrade.”

However, what they replied is true enough, and you can’t knock Windows and Microsoft down from a commercial point of view. However, the fact that every consumer now has to interpret whether or not a simple action can alter their entire computer against their will, even if they think they are opting out, by utilizing a method that has been viable for nearly a decade.

This is not an article to sway you to choose Windows 10 or not. This is to educate you, to properly exercise your consumer choice even with subjects not relevant to Windows 10. If you choose Windows 7 over Windows 10, then that is entirely up to the individual consumer.

[Photo by Ted S. Warren/AP Images]