Project Home: One Direction Fans Take Over The Internet With Social Media Campaign

Sara Hunter Smith

Project Home has been trending all day on Twitter, but do you know why? It's all down to a devoted group of One Direction fans, and like anything to do with 1D, it's over the top, kind of wild, and definitely awesome.

According to the official site, Project Home was created "to promote the song 'Home.' The fan release of the song is on APRIL 29 after a week of promo leading up to it." People are encouraged to contact radio stations around the world and request that the song be played on air. Also, a Spotify playlist has been created, and it is hoped that this, plus the airplay, will help "Home" to conquer the charts.

Tomlinson first got social media interested with some cryptic tweets.

"It's pretty incredible, actually...it's been A-listed [put into heavy rotation] at radio stations all across the world, because of these amazing fans."

The commitment of 1D fans to Project Home is demonstrative of the close connection they have with Louis, Harry, Liam, and Niall Horan. One Direction have been heavily involved in social media interaction with their followers ever since their first appearances as a group on The X Factor in 2010.

"We are so thankful for your support and enthusiasm. This is for One Direction!"

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