Beyoncé’s Ivy Park Clothing Line Flies Off The Shelves As People Wonder What ‘Lemonade’ Is All About

Beyoncé, arguably the current reigning queen of pop, has recently been building up to a big reveal. The key word at play here is “Lemonade,” a mysterious project of hers that could be a music video for a new song or even something bigger, making its world premiere in an event on HBO on April 23 at 9 p.m., according to Rolling Stone.

Beyoncé released a teaser on HBO starring herself in a scene which features the “If I Were a Boy” singer slinking next to a car inside a graffiti-riddled garage while her face is obscured by a fur coat. The clip has Beyoncé singing the phrase “What am I gonna do, love? What am I gonna do?”

This is not the first time Beyoncé has teamed up with HBO, as she did so a while back to broadcast her concert film On the Run Tour with her husband, Jay-Z. Apart from the duo concert film, she also broadcast her 2013 documentary Life is But a Dream and Jay Z’s Picasso Baby: A Performance Art Film in August 2013.

The big reveal for “Lemonade” comes just four days before Beyoncé is set to embark on her “Formation” tour. The tour that takes its name from her surprise single released just hours before she got on stage to perform at the Super Bowl 50 halftime show, “Formation,” will kick off on April 27 at Marlins Park in Miami, Florida.

Rumors have been coming thick and fast that Beyoncé will be releasing a new album to accompany “Formation,” but the rumors are as yet unsubstantiated because no official statement has been made from Beyoncé or her team.

Another rumor making the rounds is that “Lemonade” could be a big teaser for Beyoncé’s new clothing line. This may be a likely outcome of the big reveal because Beyoncé has had a recent venture into clothing through her new athleisure brand Ivy Park. According to E! Online, Beyoncé’s new clothing line is only one-month-old, but it’s already stirring up quite a lot of drama.

Not only are people giving her drama over the new clothing line, but she has also been dealing with a different kind of drama or what she thinks of a “misinterpretation” of her single “Formation.”

Beyoncé spoke on the real meaning behind her single and her views on police brutality and injustice.

“I’m an artist and I think the most powerful art is usually misunderstood. But anyone who perceives my message as anti-police is completely mistaken. Let’s be clear: I am against police brutality and injustice. Those are two separate things.”

The hurdle has not stopped Beyoncé from reigning over Instagram, especially since her Ivy Park clothing line has been making waves on the photo-based social media site. In fact, Ivy Park is currently the most engaged brand on Instagram, even beating Rihanna’s Puma line and Urban Outfitters. The interest in Beyoncé’s clothing line was so strong and fast that the entire line sold out seemingly within moments of it being launched.

Fans looking to purchase Ivy Park products will not be able to find anything online or in stores because, to put it lightly, they blinked and missed it during the launch. Beyoncé is both the star of the brand and the brains behind it, which has clearly given fans confidence in the products, knowing that Beyoncé herself would testify to the products being of high quality.

Buying Ivy Park clothing products might not make you look exactly like Beyoncé, but new face swap apps make just about anything possible. According to USA Today, a UK resident named Charley Stillwell uploaded a hilarious video of her grandmother trying out face swap for the first time on the likes of Justin Bieber, Marilyn Monroe, and Beyoncé. The video is sure to put a smile on your face!

[Photo by Stuart C. Wilson/Getty Images]