‘Grand Mac’ And ‘Mac Jr.’: Part Of McDonald’s New Initiative To Boost Business

The burger giant McDonald’s is feeling the pinch after customer visits have declined in recent years. Based in Oak Brook, Illinois, McDonald’s Corp is now fighting to turn around its business. McDonald’s is experimenting with two new burgers, plus an option of all-you-can-eat French fries.

According to a report in CBS News, after the company held its biannual convention with franchisees in Florida last week to discuss ways to refresh and increase business, McDonald’s is now experimenting with different ways to keep their products fresh and attractive to the fast food eating public.

In recent years, competition from other burger and fast food outlets has made McDonald’s famous Big Mac seem a little small by comparison. Now McDonald’s is testing out two new products in an effort to correct the situation. The fast food giant is now testing out bigger and smaller versions of their Big Mac in the central Ohio and Dallas areas to see how it goes.

Basically they have come up with a burger dubbed the “Grand Mac.” This tasty treat is reportedly made with two one-sixth-pound beef patties and is far more substantial than the existing Big Mac. The new, bigger burger will reportedly sell for $4.89 a pop.

For those with a smaller appetite, the other new product is the “Mac Jr.,” which is basically a single layer Big Mac. According to McDonald’s, this burger is “easier to eat on the go” and will sell for between $2.39 and $2.59.

Should the tests in central Ohio and the Dallas area go well, McDonald’s would then look at a national rollout of the two new products.

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According to a report in Oregon Live, it’s not just the two new burgers, as McDonald’s has also come up with another plan to attract more business.

One franchise owner in Mound City, Missouri, is apparently the first McDonald’s to come up with unlimited French fries. That particular outlet even offers table service, so you can just sit and relax while those tasty fries just keep on coming.

Another outlet in St. Joseph, Mo., currently undergoing a rebuild, will be offering the same option when they reopen this coming July.

However, it won’t just be the all-you-can-eat French fries at this revamped branch of McDonald’s, as they will also allow patrons to customize their burgers, chicken sandwiches, and desserts when ordering at a kiosk.

According to a report by News Press Now, there will also be employee service to bring the completed order to customers’ tables, which will include a collection of couches and arm chairs for that extra touch of comfort while gobbling your fast food.

As reported by The Verge, as part of a new initiative dubbed “Experience of the Future,” McDonald’s outlets in the U.K. will be installing Samsung Galaxy tablets on the tables in their restaurants. Reportedly, you won’t be able to order your burgers and fries using the tablets, but you will get basic access to the Internet, along with mobile games and social media apps.

Hopefully staff will regularly do the rounds of the restaurants to clean all the greasy finger marks off the screens.

[Photo via Flickr by Mike Mozart, cropped and resized/CC BY 2.0]