12.5 Million BBC Viewers Accessed London Olympics Data On Mobile Devices

James Johnson - Author

Jun. 15 2013, Updated 9:06 p.m. ET

The BBC entertained a massive audience of 51.9 million TV viewers during the 2012 London Olympics but what might be more impressive is the 12.5 million smartphone and tablet users who used the networks mobile apps to stay connected to the summer games.

The large number of mobile users were announced on the BBC’s blog in which the company’s head of Sports product Cait O’Riordan called London 2012 “the multi-platform Games” and the “first truly digital Olympics.”

The BBC welcomed 9.2 million browser visits from mobile devices while adding 2.3 million browser views from tablet based devices.

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The network found that of the 12.5 million video requests it received mobile content was accessed at all hours of the day with peak data being consumed at 9 p.m. The company also announced that those 12.5 million users accounted for more than 106 million content requests across all platforms.

The BBC covered all 26 sporting events at the 2012 London Olympics and the network received praise for its well throughout commentary and excellent coverage. Many critics lauded the network as the “top of class” when it came to coverage versus other networks around the world such as NBC which time-delayed its Olympic coverage to place top events directly in primetime.

Among the BBC’s crowning achievements during the London games were Interactive schedules, detailed athlete bios, real-time updates and live video feeds which all combined in a seamless interactive platform that provided all of the events most valuable and entertaining information.

Do you think the BBC’s coverage of the 2012 games was top-notch for mobile users?


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