Taylor Swift recently starred in yet another Apple Music ad, this time featuring Jimmy Eat World's "The Middle," reports Fortune. You can see the pop singer searching various playlists and songs in Apple Music, saying "Getting ready to go out…," until she stumbles across "The Middle" by Jimmy Eat World. The song, as it turns out, is one Taylor says she used to listen to while in middle school.Taylor then begins to completely rock out to the track, lip syncing, playfully dancing, applying lipstick and essentially losing her mind all over what looks like her bathroom. Then, at the end, Swift drops the mic -- which was really just her lipstick. It's a cute Apple Music commercial and if nothing else, it should certainly help spike Jimmy Eat World's music/song sales considerably this week. All thanks to Taylor Swift.
Taylor Swift was featured in her first Apple Music commercial on the first of this month, listening to Drake's "Jumpman" while on the treadmill. The ad went viral, and while the hip-hop community already seemed to love "Jumpman," the song became a global hit as well. This looks like a pretty solid win-win scenario Apple now has with Taylor Swift. Surely, because of her massive popularity, any song featured in an ad that she appears in will most likely become popular all over the globe. Which is funny, considering how Swift felt about the company in 2015.
In the summer of 2015, word got out that Apple Music offered a free, 3-month trial. Originally, Apple made it clear they would not be providing artists, producers or writers with royalties during the first 3 months for any new subscribers."I find it to be shocking, disappointing, and completely unlike this historically progressive and generous company," Taylor wrote in her letter to Apple.
The "Blank Space" singer geld a polite tone with her words and went to the point. She expressed that it was simply unfair for Apple to take advantage of artists, especially those who were independent and looking for exposure, just to expands its new service without having to cough up a dime for the first 3 months. Swift began the letter by saying that she would be refusing to let her album, 1989, be streamed on Apple Music.
"This is about the new artist or band that has just released their first single and will not be paid for its success. This is about the young songwriter who just got his or her first cut and thought that the royalties from that would get them out of debt. This is about the producer who works tirelessly to innovate and create, just like the innovators and creators at Apple are pioneering in their field…but will not get paid for a quarter of a year's worth of plays on his or her songs."Swift ended up revealing a few weeks later that she wrote the letter at around 4 a.m. She was nervous about posting the letter online and only shared it with her mother beforehand to get a second opinion. But, in the end, it was definitely a mutually beneficial decision to put the letter online for everyone to read.
"But I say to Apple with all due respect, it's not too late to change this policy and change the minds of those in the music industry who will be deeply and gravely affected by this," Swift continued. Which prompted Apple to respond, naturally, saying that they have changed their minds. They declared that they would be compensating producers, writers, and artists during the free, 3-month trial period. And it looks like ever since then, Apple Music and Taylor Swift have had a great business relationship.
[Photo by Rich Polk/Getty Images for iHeartRadio/Turner]