How Much Do The Kardashians Really Make From Social Media?

Emily Hutchinson - Author

Mar. 29 2016, Updated 5:23 a.m. ET

The Kardashian family are pulling in serious cash from their social media accounts.

According to a new report by Page Six, the Kardashian family, including Kim Kardashian, Kourtney Kardashian, and Khloe Kardashian, is changing the face of advertising – one social media post at a time.

The site is claiming that that the Kardashian sisters are commending six-figure payouts from a single post on Instagram and across their other uber-popular social media accounts, which has transformed the way many big brands opt to get the word out about their products.

“In the old days, you’d buy ads in magazines and TV spots,” a marketing expert told Page Six earlier this week, revealing that companies are now taking their advertising to social media via the Kardashians — for a serious fee.

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“Now, for $400,000, you get the Kardashians to post on Instagram,” the site’s social media marketing source revealed, confessing that the Kardashian sisters have made serious cash from posting about items including clothing, makeup, and music on their Instagram pages.

The site alleged that Kim Kardashian, who has more than 65 million Instagram users, usually makes her own deals with respective businesses looking for her to put her social media skills to work and can be paid up to $200,000 for a single Instagram photo.

But while Kim opts to find her own deals, the site claimed that her sister’s social media deals are reportedly brokered by their mom and manager, Kris Jenner.

Revealing that Kourtney Kardashian and Khloe Kardashian, as well as younger sisters Kylie Jenner and Kendall Jenner, “work in unison under the management of mother Kris Jenner,” Page Six’s insider alleged that Kris Jenner “is doing bundle-buys,” suggesting companies pay for the siblings to post across their respective social media accounts.

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But it’s not just Instagram where the Kardashian and Jenner family are pulling in some serious social media cash.

Wet Paint reported in 2013 that Khloe and Kim Kardashian also both bring in a whole lot of money from Twitter, reportedly pulling in between $8,000 and $10,000 for a sponsored tweet. However, that figure is likely to have increased even more as the sister’s followers have grown over the past three years.

Radar Online also claimed back in 2014 that Kim Kardashian receives close to 10 times more than that figure for a full product endorsement and can claim anything between $750,000 to $1 million to put her face to a product.

Forbes also confirmed that Kardashian receives a serious payout from sponsored tweets on the 140-character social media site, but revealed in 2014 that that was actually “the smallest component of her annual entertainment income.”

But despite Page Six’s most recent report that Kim Kardashian can pull in a huge six-figure sum for a single Instagram post, Kardashian previously denied that she uses the social media site as an advertising tool in a candid interview about social media and technology last year.

Speaking out to AdWeek in 2015, Kim claimed that her Instagram account was, in fact, a “no-promo zone” when it comes to advertising and endorsements and revealed that she is not being paid to show off any of the products she seemingly endorses through a photo posted on the social media site.

“I know a lot of my brands might get frustrated that I don’t promote maybe as much as they would like, but I only do it if it’s authentic,” Kardashian said of her social media endorsements at the time.

What do you think of the cash Kim, Khloe, and Kourtney Kardashian and Kylie and Kendall Jenner make from social media?

[Photo by Frederick M. Brown/Getty Images]


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