Starbucks Touts Starbucks Refreshers, ‘Natural’ Energy Drinks Available In Stores Tuesday

Melissa Stusinski - Author

Jun. 15 2013, Updated 10:02 p.m. ET

If you’re tired of drinking Monsters and Rockstar energy drinks, and think that, while Red Bull gives you wings, they tend to disappear quickly, Starbucks has a new alternative for you. Starting Tuesday, the company is launching a new line of energy drinks, which will be available in their company stores.

Newser reports that the new drinks will offer what they call a safe energy boost, while they have only a fraction of the caffeine found in coffee. The drinks, called Starbucks Refreshers, will come in three formats: ready to drink, handcrafted (baristas will make them) and VIA. The VIA option will require water to stir the instant-drink powder into.

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The Huffington Post notes that the handcrafted and VIA options will come in two options–Cool Lime and Very Berry Hibiscus, while the ready to drink options come in Stawberry Lemonade, Raspberry Pomegranate and Orange Melon. Julie Felss Masino, Starbucks’ vice president of global beverage, explained that their Starbucks Refreshers are all-natural, which the company is ready to stand behind. She stated:

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“There’s been a lot of FDA regulations around energy and caffeine and natural energy and what you can and cant say. This is natural energy. It’s a boost of natural energy from green coffee extract.”

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Masino explained that the products get their energy from an extract of green coffee, which comes from beans that have not yet been roasted. She explained, “You see it in cosmetics and pharmaceuticals.” Starbucks is the first, however, that its caffeine is being used for a drink.

According to The Huffington Post, Starbucks has been tinkering with extract of green coffee for the past two years, and they don’t plan on sharing the secret anytime soon.

Are you looking forward to the new Starbucks Refreshers being available at company stores?

[Image courtesy of Starbucks]


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