Social Media. For something that’s been around for barely more than a decade at most, it certainly has made quite a difference in all of our lives. The numbers are hard to argue with. At the end of the first quarter of 2015, an estimated 1.67 billion people used Facebook.
That’s almost a quarter of the planet.
With social media being so pervasive, it’s a wonder that we’re so often late to the party when it comes to the changing social media landscape. Who saw Twitter coming before it was a thing? The importance of native videos? How about Periscope? The truth is, trends in social media change so quickly that it’s difficult to keep up — especially if you’re more concentrated on trying to run a business. To that end, here’s a few things in 2016 that you might want to keep an eye out for when it comes to social media.
What else will happen in social media in 2016? Social media advertising is going to skyrocket. And guess what? You probably won’t even notice. What we mean by that is that unlike conventional advertising, social media ads are so well-placed and targeted towards their intended audience that when the consumer sees them, they don’t even treat them as advertising; rather, the viewer just sees the ad as another post in their feed. The amount of money spent on social media marketing went up 33-and-a-half percent in 2015, topping over $24 billion in the United States alone. The increase in social media marketing continues to climb year after year because companies have found that it works incredibly well.
Lastly, video, video, video. YouTube, which was once synonymous with online video, is starting to feel the pressure. Facebook is rumored to have surpassed YouTube in 2015 for the number of videos watched. Native video on Twitter is at an all-time high, and each of these platforms will only be pushing for more in 2016. If 2015 was the year of the photo on social media, then 2016 will be the year of the video.
What trends do you see coming down the pipe for business social media in 2016?
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