AlDub has made international stars out of Alden Richards and Maine Mendoza, and the amazing on-screen chemistry of Yaya Dub and Alden on Eat Bulaga has led to rumors that there is something going on between the two in real life as well.
The show is now going on its sixth month, building fans and media attention the whole time as Alden and Yaya constantly dodge obstacles and grow deeper in love. The show is now pulling in an average of 8.6 million viewers a day, the BBC reported, smashing records for the Philippine noontime show.
The show has grown even more popular amid rumors that Alden Richards and Maine Mendoza are a couple in real life. The two are largely quiet on the issue, not saying one way or the other.
"We are not closing our doors on what's going to happen next between the two of us... We are both single anyways," said Mendoza.
"So that possibility is possible," added Richards.
Eat Bulaga director Joey Reyes even admitted that the amazing chemistry between the pair is a big reason for its success..
"They're very good friends. The thing is, they have chemistry, which some other love teams—regardless of marketing—cannot achieve," Reyes told Inquirer.
The rumor of a love affair between Mendoza and Richards has caused some fans to be wary, with some believing that Eat Bulaga is stoking these rumors in order to draw more interest to AlDub. But the segment's creator, Jenny Ferre, denies that the show is interfering with the personal lives of the two young stars.
Even if Alden Richard and Maine Mendoza are not a real-life couple, there may be little incentive for Eat Bulaga to ruin the idea of it for fans. The two have helped bring the show to new heights, with record ratings and wildly popular hashtags on Twitter.
And it's not just Eat Bulaga that's benefiting from the AlDub phenomena. Alden Richards and Maine Mendoza have become the most in-demand celebrities for endorsements, recently signing on as Bench spokespeople.
Ben Chan, the chair of Suyen Corp., said he could tell from the beginning just how popular AlDub would become and eventually convinced the business managers to take a look.
"Bench has always chosen endorsers who capture the zeitgeist, the current mood of pop culture," Chan told the Inquirer. "And if there's any local show that embodies 'Pinoy pop culture and love local,' it's got to be a 40-year-old institution like 'Eat Bulaga.'"
When the couple finally met in public for the first time at "Tamang Panahon," the company was hooked.
"The clamor from our market to have them at Bench made this project more exciting," he said. "It's all about perfect timing — tamang panahon."
The pair are now nearly everywhere in the Philippines, with their faces on subway trains and billboards pitching everything from Coca-Cola to McDonald's.
Always have a good heart everyday. God bless you! @aldenrichards02 Radiate good vibes! @mainedcm #ALDUB21stWeeksary pic.twitter.com/yo9hi0Zm3I
— Ronilo G. Jasareno (@ronigj) December 10, 2015
I wouldn't mind commuting everyday as long as I see these two ❤ They are everywhere! Nakaka-proud! #ALDUBRunAway pic.twitter.com/70sL0ZL5ADThe two are also credited with revolutionizing television in the Philippines, combining the plot devices of the traditional soap opera with the style of viral videos (and in fact Maine Mendoza made her name through viral DubSmash videos before joining Eat Bulaga).
— ALDUB Barbies (@ALDUB_Barbies) November 23, 2015
"AlDub became a hit because it has revolutionized TV programming," advertising expert Vincent Pozon told the BBC, noting that the show's spontaneous nature is a big part of its appeal.
"Born and staged in the street, with two live audiences, street and studio, it's very loose and the storyline is led by unscripted events and no bad values," he said.
Whether Alden Richards and Maine Mendoza are a couple in real life, it seems their love story will have a place on AlDub for a long time.
[Image via Facebook/TNT]