This Black Friday video has generated over three million views within a day. Yet, you might want to question its validity from its first moments. Propaganda?
The city is Saginaw, Michigan. From regular video playback, it all looks like a real situation. You watch as the crowd rushes inside the door. Falling on top of the pallet, the veggie steamer boxes scatter as consumers scuffle to grab as many as possible.
However, what you probably don’t notice is the woman and kid who come from around the corner. They already have the same product in their hands before ever reaching the alleged turmoil. Yet, the kid, and another woman become the feature focus of the video.
While there were several other available boxes on the floor, the woman in red took the box from the kid’s hands. At this point, she was confronted, as seen above in the video.
Yet, before that, you can see a store associate in a white shirt standing at the end of an aisle. Does he seem alarmed to you? You be the judge. Also — as the two featured women fight — you can also see a woman in a olive green jacket on her knees, seemingly, fumbling with a box. How long does it take to grip a single box and move along?
One user, dkyelak, commented the video as follows.
“No profanity in the ‘chaos’, background shoppers are casual and don’t even turn to observe the screaming, there appears to be a mark on the floor as if to cue the thief’s ridiculous spin move, the female who jumps on the merch just stays there and does nothing (because you are supposed to be paying attention to the fight), the boxes appear empty, who GAFs about veggie steamers on that level, and the kid just stands there- I would expect him/her to at least sound off in protest to getting something snatched and Mom getting into a fight.”
Allegedly, the video’s account, Black Friday Fight, is said to belong to an employee of the store. The person wished to keep identity anonymous due to possible employment jeopardy. However, what if this video was just strategic promotion?
There’s much speculation that “Corporate America” wants a particular, Black Friday stereotype perpetuated for U.S. consumer image. Many viewers propose this video was totally staged to further exaggerate the aforementioned statement.
If you look at how the same event is shown in the United Kingdom, it’s quite the contrary to the United States’ image. A Black Friday video comparison of Walmart and Tesco (basically U.S. and U.K. equivalents of the same superstore) surfaced via YouTube, as can be seen below.
Likewise, you’ve probably seen several videos from past Black Friday events where people were in real, utter chaos. In some extreme cases, there have been fatalities on this shopping day. In 2008, New York Daily News reported that a Walmart associate, Jdimytai Damour, was trampled to death after a Valley Stream holiday mob “took the door off the hinges.”
According to fellow worker Jimmy Overby, Damour was killed right in front of him. He mentioned that the crowd was simply “out of control.” “He was bum-rushed by 200 people,” Overby stated.
All of this for a few consumer savings? To elaborate on the potential propagandist concept, Paul Joseph Watson of Infowars reported — as follows — that Black Friday deals aren’t what they seem.
“Black Friday is a complete scam based around the myth that shoppers are getting discounts they wouldn’t get at any other time of the year. In reality, stores enjoy higher profit margins during the holiday period because retailers artificially inflate prices of goods in the months before Black Friday in order to make the subsequent discounts look good in comparison. Many of the same deals for which shoppers spend hours camped outside stores are also available online anyway, in some cases days in advance of Black Friday.”
As you may know, each day of the corporate holiday weekend has its own focus. Entrepreneur magazine states that there’s Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday. According to the source, there’s even a brother/sister duo trying to promote Goodshop Sunday as part of the shopping weekend.
While these days are given trigger names for consumer relevancy, do you agree or disagree with Infowars? Also, do you think the Black Friday video was staged or real? Feel free to share your thoughts in the comments.