In the latest promotional campaign for Call Of Duty: Black Ops III, the game’s developer Treyarch, have released a new trailer which shows a few well-known celebrities such as Cara Delevingne and Marshawn Lynch taking part in the action.
The game’s trailer, however, focuses mostly on the regular guy who has no celebrity status and is still a top contender in the virtual arena, which is specifically what the Call Of Duty developers have greatly invested in.
A brief article on Crossmap, explains the approach the developers have to heighten the consumer experience. Call Of Duty director Jason Blundell gets right to the point about how they’re meeting people’s expectations.
“People are far beyond that in an average consumption kind of way. The same goes for game design as well, in terms of the complexity of mixing and matching stuff. You can still play it the old way if you want. Again it’s all about choice.”
The Call Of Duty series has proven to be a solid gaming experience by not only pushing the boundaries of story telling, but by involving passionate developers who not only care about making the series a success but to also make sure nothing gets in the way of storytelling.
The story is set 40 years into the future from Black Ops II where the soldiers now have special enhancements, as shown in the trailer, that allow them to efficiently take on military machines.
The year 2015 has proven to be another marketable year for the game industry’s biggest releases, many which are tied together with distribution giants in order to offer deals and incentives to the consumer. For instance, Tech Times explains how Call Of Duty: Black Ops III will be released early for Amazon Prime members which is only currently available in limited cities, for delivery or download.
Another director involved, David Vonerhaar, thoroughly explained what to expect during E3 this year.
As the release date nears, aggressive promotional campaigns have been put together to include Call Of Duty fans, inviting them to play through previous games in the series to unlock current features. To add, those who want more of a Zombie story line will also be able to play two new modes, as mentioned in a previous report by the Inquisitr.
To counter the many additions however, are some takeaways, such as the fact that single-player is not supported for PS3 and the Xbox 360, which also drops other features in the final generation of the game. According to Call Of Duty Black Ops Blog, the designers could not faithfully go in the direction they would have wanted to if they were limited by the restrictions of older generation hardware.
Charlie Intel goes even further in their article about the frame rates between 30-60 fps for the consoles and Mercenary Technology’s involvement to make sure that last gen owners will not have to wait to upgrade before they could play the game.
Since this was announced, a majority of Call Of Duty fans have come to accept it, such as one in this comment left on the Dual Shockers article about the same announcement.
Even further, another comment expressed how it was a good decision based off of certain consumer purchasing habits.
But with the combination of maps, story arcs, promotional exclusives, and collector’s items, Call Of Duty: Black Ops III is proving to be one of this year’s biggest releases so far. If the anticipation is evidence of anything, it’s that the game will have a longer life span past 2015 and well into the new year.
[Featured Image By Christian Petersen / Getty Images]