Asus And BlueStacks Form Partnership, Deliver Android Apps To Millions Of PCs

James Johnson - Author

Jun. 15 2013, Updated 10:51 p.m. ET

ASUS on Sunday announced a new partnership with BlueStacks, a strategic alliance that will help deliver popular Android apps to more than 30 million Asus PCs around the world.

BlueStacks is the creator of the “App Player for PC” which enabled Google Android apps to play on Windows based machines while providing users with entertainment, games and other Android based offerings. According to Asus some of the Android app categories available to users include games, social, news, shopping, music, business and education.

Among some of BlueStacks top games are Fruit Ninja, Evernote, Pulse, Drag Racing, Defender, Tap Fish, Moviefone, Nook, Guns N Glory, Talking Tom and Kids ABC.

BlueStacks’ patent pending technology allows for Android apps to be used on both touch and non-touch Windows PCs.

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In celebration of the partnership Asus and BlueStacks users using the Asus@vibe system will receive Android apps free for 6 months with the option to upgrade later to unlimited apps and to sync apps from phone to PC. @vibe is currently available on various Asus products including ZenBooks, notebooks, EEE PCs, desktop PCs and the company’s All-in-one PCs platform.

According to Vira Chang, the Head of eBusiness Services at ASUS:

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“ASUS is delighted to bring a vibrant selection of apps that were previously inaccessible on Windows PCs. Our partnership with BlueStacks is a valuable addition to the @vibe family. The integration of BlueStacks and @Vibe is central to ASUS’s consumer cloud strategy. Additionally, we are encouraged by the increased revenue potential that BlueStacks represents.”

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While BlueStacks President and CEO Rosen Sharma adds:

“ASUS has created a phenomenal software experience on PCs. Launching with ASUS at Computex 2012 solidifies BlueStacks’ leadership position as the sole provider of apps for consumer electronics and PC manufacturers worldwide. Our strong portfolio of apps from top developers, combined with our unique monetization engine makes this a revenue-generating opportunity for PC OEMs. This is a winning proposition for the entire PC ecosystem. App developers who have already built for Android can now just run their apps on Windows PCs through BlueStacks. We’ve done the heavy lifting for the benefit of all.”

Do you plan on taking advantage of Android apps through the Asus @vibe platform?


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