K-Pop Group Sistar Finally Opens An Official Instagram Account Even Though Each Member Has An Official Individual Account Already

Jan Omega - Author

Sep. 24 2015, Updated 8:28 a.m. ET

One of the best tools any entertainer can use to help promote their brand is social media. Probably starting with LiveJournal and Myspace, it has improved and expanded with sites and apps like Facebook and Twitter. Pertaining to K-pop, social media is probably one of the reasons why the foreign music genre is so big outside of its native country. Exampling the Facebook pages of current top K-pop acts today, 2NE1 and Big Bang have over nine million fans each on their American pages. If one were to check out these K-pop groups’ Asian social media pages (such as Renren or Mixi), the numbers will be even bigger, surpassing many American and European musical acts.

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Though the aforementioned social media sites and apps are the most popular in the world, the one generally utilized the most within K-pop (or Korean entertainment in general) is Instagram. Everyone from famous K-drama actress Park Shin Hye to every member of Girls’ Generation has one. It is peculiar, then, that veteran K-pop act Sistar did not have one. That has all changed, as it is recently reported they finally have an official Instagram account, five years after they’ve officially hit the K-pop scene.

Koreaboo was the first Korean entertainment news site to take notice of Sistar’s Instagram opening. According to their report, Starship Entertainment (the label Sistar works under) probably made it preparation for the release of collaboration track “Lean on Me,” featuring Sistar’s Soyou and 10cm’s Kwon Jung Yeol. This is evidenced by the Instagram account’s first post, a short teaser of what may possibly be the music video for the song. It was followed up by pictures of both Soyou and Jung Yeol recording their individual parts in the studio.


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