Yesterday, Apple announced the iPhone 6s and 6s Plus. Although they may end up being great phones, the buzz generated by the media proves that Apple may be better at PR than innovation these days. BGR, a fantastic site that is also known for being a little bit biased when it comes to Apple, immediately cheered.
“Well, here’s something else that won’t surprise you: Apple’s latest iPhones are better than the iPhones they replace.”
One would expect the new iPhones to be better than the previous versions. That’s a given. BGR then goes on to compliment the iPhone’s 3D Touchscreen, camera, new housing, and performance. They don’t mention that Apple will still keep the same 1334 x 750 pixel screen resolution on the 6s and the 1980 x 1020 pixel resolution on the iPhone 6s Plus — this would have been great in 2012, but it is completely underwhelming in 2015.
Then, there is the 1715 mAh battery, which is lower than the 1810 mAh battery in the iPhone 6. Apple’s new processor will allegedly make the battery life better, but no tests have been given. The fact remains that the battery life on the iPhone 6 is inexcusable. The iPhone 6 Plus currently has a decent battery, but the power ratings of that battery are unknown right now. It is likely that the power rating will decrease on that as well.
So, is Apple really about to release such an innovative device? When you look at the specs of the Galaxy Note 5, which has an almost perfect battery life, a quad HD Screen, a higher megapixel camera, and more RAM, one understands why Apple is trying to pull out everything they can to make the new iPhones seem as if they are futuristic dream devices.
Starting next week, Apple’s PR team will be working some major overtime hours. You can expect huge lines of people at Apple stores and Apple claiming instant sellouts. You can also expect reports on how much better the new iPhone 6s and 6s Plus are when compared to the Galaxy S6 and Galaxy Note 5. It’s all part of Apple’s PR game.
However, Apple needs to remember that if it overhypes their new iPhones to the public, there will be a backlash. Samsung certainly found this out when they released the Galaxy s4 in 2013, which was declared a “flop” by Bloomberg. The iPhone 6s and 6s Plus could end up confirming Apple’s downfall in the marketplace.
[Photo Credit: Bloomberg for Getty Images]