German luxury cars from manufacturers like BMW, Mercedes-Benz, and Audi have been dominating the high end of the market for a long time, always speeding up ahead when any of their competitors came even close to toppling their position. And now, mid-year, it seems that their position will remain uncontested at least for the duration of year 2015. German luxury cars continue to show excellent results and conquer new horizons.
However, there are still aspects in which German cars have yet to compete for absolute excellence. For example, BMW i3, exemplifying the company’s forays into eco-friendly market, may be currently the most energy-efficient car on the market, but from the point of view of practicality it is much less attractive, as reported by the Inquisitr:
“With a style described as merely ‘liveable,’ the clunky body is the epitome of geek-chic, which is moderately appealing, if you’re into that sort of thing. The body is a turn off however, when compared to sportier cars, like the Lexus CT. The i3’s underpinning is made with carbon-fiber plastic, making it extremely lightweight”.
Moreover, people are used to going to German companies when they are seeking complete reliability, security and unsurpassable quality – but when it comes to sleek design, speed, and the sheer flashiness, the Italian brands like Bugatti, Ferrari, Maserati, and Lamborghini are still ahead. According to AllCarBrandsList, the new Bugatti car, aimed for production in 2016, is going to boast of a W16 engine producing the whopping 1500 horsepower:
“The Bugatti Veyron was unveiled in 2005. Its Super Sport modification set a World speed record for production cars of 267.856 mph. Now the company is closing its Veyron series and is out for more. A new Bugatti is rumored to be called Chiron and pack 1,500 hp. All the rest information is still unclear but the car is said to have already tested the Nürburgring lap”.
Nevertheless, these are exceptions from the general rule. When it comes to technical innovation and sales, Germans leave the rest of the world far behind. And it seems that they are planning their next move in an unexpected direction – by expanding into the markets of affordable small cars and crossover sport utility vehicles that are so popular in the United States. It seems that American and Japanese brands like Cadillac, Infiniti, Acura and suchlike will again have a hard time competing with German luxury cars and their spin-off brands.
[Photo by Sascha Schuermann/Getty Images]