This Sunday on July 4 in Japan, the “Beast Incarnate” Brock Lesnar will compete at his first house show in over a decade when he takes on one-third of the New Days, Kofi Kingston. It will be the first house show Lesnar wrestles at since returning to the WWE in 2012, and it may not be the last.
According to Ringside News, it’s possible that Lesnar, who re-signed with the WWE prior to Wrestlemania 31, will be working more house shows under his new contract. More specifically, the report mentions two exact shows that Lesnar may be added to, those being August 8 in Sydney, Australia, and November 8 in London, England.
The report bases the news off the fact that Lesnar’s newest “Suplex City” t-shirts are being made for those markets. Therefore, if they are being produced for those specific markets, an appearance by Lesnar at those two events will likely help in both attendance and merchandise sales.
Since returning to WWE in 2012, Lesnar’s appearances for WWE have been limited to pay-per-view and Monday Night RAW— The reason being that Vince McMahon views Lesnar as a significant attraction who should be used for special or big shows only. That formula has worked, as Lesnar’s appearances generally end up with significant increases in ratings for his segments on the show.
But as the report adds, Lesnar’s new contract, which was reported to be a three-year pact, calls for the former UFC Heavyweight champion to work more dates than he has previously. The reason for that is because WWE gave Lesnar a raise from his previous contract, therefore allowing the company to use Lesnar more frequently.
Using Lesnar at house shows, as mentioned, will likely improve the attendance and money generated at the events he works. It will also help keep Lesnar fresher in the minds of the average wrestling fan. Considering he only works limited dates leading up to big shows such as the Royal Rumble, Wrestlemania, and SummerSlam, it is easy for fans to forget about him for the periods of time he is at home.
That issue does not appear to be as prevalent, as it was before since Lesnar has become such a polarizing figure with his victory over The Undertaker and lengthy reign at WWE World Heavyweight champion. Lastly, fans will grow to appreciate Lesnar more if he shows that he is willing to work more dates, and with him portraying himself as more of a fan favorite now, it will only be more beneficial to him in the long run.
[Image via WWE]