Jessica Alba Will Help Women Become Honest Beauties With New Cosmetic Line This Fall

Jessica Alba says $1 billion “seems like a small number” when referring to the value of her Honest Company. She has even bigger plans for the Earth-friendly business, and apparently, beauty products are part of her strategy to get there.

Alba announced Wednesday that a beauty line, Honest Beauty, is set to launch this fall. No details have been given yet, other than a teasing sneak peak on social media and the company’s website.

A preview of the color line in development already has fans eager to get their hands on the presumably eco-friendly, non-toxic beauty products.

The Honest Company, which Jessica Alba co-founded in 2011, offers safer, nontoxic household products, including, diapers, baby wipes, infant formula, cleaning supplies, supplements, and bath, and body essentials.

As the Inquisitr previously reported, it took over three years for the actress-turned-entrepreneur to be taken seriously in the business world. From “condescending nods and pats on the back” to the cover of Forbes magazine, Jessica Alba overcame her “girl in a bikini” public image to build a brand that health-conscious, environmentally-minded moms flock to — and created a $200 million net worth for herself doing it.

If you think Jessica Alba sits back and counts her money while employees do all the work at The Honest Company, think again. The 34-year-old mother of two isn’t above rolling up her sleeves and getting hands-on in the day-to-day operations. She told Inc. that she sometimes even answers customer service calls. But she doesn’t let customers know who’s on the line.

“I get so nervous. I don’t tell [callers] who I am.”

Alba also admitted she occasionally monitors calls while whispering comments to customer service members while they’re on the phone.

Jessica revealed she is all in when trying to solve unexpected issues that arise, too. One extremely cold winter, they had problems with laundry pods exploding during delivery on the East Coast. She and Honest Company’s CEO, Brian Lee, had a simple approach to finding a solution.

“We sat in parking lots looking at better ways to ship. We would throw cardboard boxes around the parking lot.”

Alba, who watched her parents struggle growing up, often working three jobs each, according to Forbes, credits smart financial decisions in her 20s for her success today.

“I made a lot of money in entertainment at a very young age and I saved it. I just needed to make as much money as quickly as possible, knowing it was going to go away at some point. I was very deliberate about it.”

She went on to explain that her parents “just didn’t know how they were going to keep the lights on,” and Alba knew “she didn’t want to live like that.”

Are you excited to see Jessica Alba’s new Honest Beauty line this Fall?

[Image by Michael Loccisano/Getty Images ]