January 20, 2017
Justin Bieber, Jack Ü's 'Where Are Ü Now' Powers To Billboard's Top 10 Amid Video Buzz

Justin Bieber and Jack Ü's dance slayer "Where Are Ü Now" has vaulted onto the No. 10 spot on Billboard's Streaming Songs chart for the period ending June 13, after a previous stay at No. 18 in that chart.

Although the single is now back to No.1 on Billboard's Dance/Electronic Streaming charts, the Streaming Songs chart is obviously broader. It reflects the top streamed, on-demand radio songs and videos on leading online music services from week to week.

In short: "Where Are Ü Now" making the cut at No. 10 without a music video is a big deal.

According to Billboard via Nielsen Music data, Bieber, Skrillex and Diplo's EDM juggernaut powered to the Top 10 on Streaming Songs, "after a 22 percent gain in overall activity for the week ending May 31... with 7.2 million U.S. streams."

In addition to that achievement, the trio's banger has reached No. 38 on the Radio Songs chart, which Billboard notes is Bieber's seventh time in the Top 40. Over on Mediabase's pop airplay chart, "Where Are U Now" has shifted two places from No. 16 to 14 and enters the Top 15 based on tracking for the week ending May 31.

Ongoing collaborators, Bieber and Jack Ü have even more reasons to smile. The single is No. 13 on U.S. iTunes, No. 13 on Canada iTunes, No. 3 on Canada's iTunes dance chart, and No. 6 on UK iTunes. The track sits at No. 5 on the UK's Official Top 40 singles chart, and remains at No. 1 on Shazam's UK's Top 100 songs chart. After four months of strong streaming since Skrillex and Diplo Present Jack Ü album stealth-dropped, in the week of June 1-7, "Where" was the sixth most streamed song in Canada on Spotify, also sixth in the U.S., and the fourth most streamed in the UK.

"Where Are Ü Now" reached the Top 20 of Billboard's Hot 100 chart singles chart near the close of May and is now at No. 17. The rise is a first for Bieber since he reached No. 13 in October 2013 with "Heartbreaker," his first single from his Journals album that year.

Widely viewed as one of the best songs (so far) of 2015, "Where Are Ü Now's" ascent on U.S. iTunes and iTunes charts around the world was recently given a big boost after the Biebs' turn with The Late Late Show host James Corden on the show's regular "Carpool Karaoke" segment.

Variety reports that the (then) over 15 million YouTube views generated by Bieber and the British host's humorous segment helped Corden trump the finale of Late Show with David Letterman in digital audience ratings. The Justin Bieber Carpool Karaoke video is The Late Late Show's most-viewed clip since Corden took over hosting duties in March.

High anticipation among Justin Bieber fans for the recently shot "Where Are Ü Now" music video, coupled with new official remixes from Kaskade, Marshmello, and Rustie bodes well for further chart bumps when the music video debuts.

Ahead of that long-awaited event (the video is reportedly dropping in around two weeks), there was a very strong turnout to a three-day open-doors art soiree for the video in Los Angeles from May 29-31. Visitors could draw "on actual frames from the video that will be re-photographed, animated and inserted back into the final cut." To read a detailed review of the art drive, visit Noisey.

A day after Bieber and Diplo filmed the music, Dylan Farella --- senior editor of the dance music outlet Dancing Astronaut -- tweeted "Where Are Ü Now music video looking unreal. (cc @diplo @skrillex @justinbieber)."

Brad Haugen, the CMO of Bieber's manager - Scooter Braun's - entertainment company, tweeted, "#WhereAreUNowVideo is going to be so epic. Artful, creative, deep, fresh. so excited. (sic)"

Meanwhile, all the augurs point to the continued chart climb of "Where Are Ü Now" when the video lands.

[Images via Getty Images]