‘Bad Blood’ Gets Its Own Emoji As Music Video Premieres At The Billboard Music Awards

The “Bad Blood” promo has increased on Sunday afternoon. Taylor Swift’s much-hyped music video for “Bad Blood” already has its own custom-made emoji. This emoji will only appear whenever fans use the hashtag #BadBloodMusicVideo.

The emoji didn’t give fans any more details about what to expect in the “Bad Blood” music video. Instead, it just features a Band-Aid with a bullet hole in the middle, as previously reported via the Verge. The emoji only appears on mobile devices. Swift’s song has a line that says, “Band-Aids don’t fix bullet holes.” She’s been featuring this line on all of her promo posters for the past two weeks.

TONIGHT. #BadBloodMusicVideo World Premiere OPENING the @OfficialBBMAs at 8/7ct on the on @ABCNetwork!

— Taylor Swift (@taylorswift13) May 17, 2015

The last time Twitter had a custom emoji was for the Star Wars Celebration that took place last month, according to the report. It looks like custom emojis will become a new thing as the social networking site tries to capitalize on major events, like music video and movie premieres. The Star Wars emoji will be available until the release of The Force Awakens in December. The “Bad Blood” emoji will only be available until Monday. Sorry, Swifties!

Taylor Swift premiered her “Bad Blood” music video at the Billboard Music Awards on Sunday night. It was the perfect way to open up the awards show. The music video includes features by Kendrick Lamar, Lena Dunham, Ellie Goulding, Zendaya, Cara Delevingne, Mariska Hargitay, Ellen Pompeo Selena Gomez, and countless other celebrities.

The “Bad Blood” music video has fans left wanting more — literally. The music video features introductions of the characters in a little under 4 minutes. Joseph Kahn is the brains behind the music video. It looks like it was overhyped for what felt like an intro to a new television show or movie.

The music video has been compared to the likes of Sin City and Kill Bill. Taylor Swift managed to feature as many celebrities in the music video as she could. Kendrick Lamar also added new verses to the “Bad Blood” remix. Now, Swift’s new single is no longer about Katy Perry. It’s now about a group of women who have “Bad Blood” with each other and apparently duke it out in an intergalactic world.

It’s obvious that Swift was trying to be creative as possible, but the “Bad Blood” video left some fans underwhelmed. Some think that the video was messy in that it didn’t have a storyline and plot, and just introduced the characters. Others loved how Swift and her girl gang looked in the music video, but they felt that it could’ve had dialogue or fighting scenes.

Wait. I didn’t like the #BadBloodMusicVideo #BBMAs. Though I am swifty. Simply overrated. @taylorswift13, I didn’t expect this.

— Hisham (@shaikhmdhisham) May 18, 2015

What are your thoughts on Taylor Swift’s “Bad Blood” music video? Share your thoughts below in the comments section.

[Image: Clip from VEVO/YouTube]