Apparently, gone are the days of a friendlier-looking Hamburglar. McDonald’s has revamped its character into an adult burger-grabber. What about the kids?
If you remember “back in the day,” McDonald’s’ Hamburglar was a bit cheerful and energetic. He appealed to the kids, mostly. Though he was a thief, by concept, the Hamburglar wasn’t “conniving” in appearance. If anything, McDonald’s provided a “bubbly” image of the character. However, that is no longer the case, as the company has revamped the thieving character.
Now, there are some individuals who don’t know whether he’s hot or a creeper. Via Twitter, some have even called him a D.I.L.F. (Dad I’d Like to — well, guess).
— Annie Colbert (@anniecolbert) May 6, 2015
From the person’s follow-up comments, not everyone shares her thoughts. Also, there are others who posted similar anti-hot thoughts. One is as follows.
#TrueDetectiveSeason2 pic.twitter.com/RxwT0Uz0RS — Gabriella Paiella (@GMPaiella) May 6, 2015
As can be seen, this is quite different from McDonald’s’ Hamburglar of old.
— The Root (@TheRoot) May 6, 2015
How does this one appeal to children? Maybe a better question is if this Hamburglar’s demographic is for kids or adults? Many of this generation’s youth may not even know who this character is anyway, right?
According to Mashable, here’s what McDonald’s‘ vice president of U.S. marketing had to say about the topic.
“We felt it was time to debut a new look for the Hamburglar after he’s been out of the public eye all these years. He’s had some time to grow up a bit and has been busy raising a family in the suburbs and his look has evolved over time.”
And as can be seen from the company’s official, Hamburglar commercial, he does indeed have a family.
Wait, is this who we think it is??! https://t.co/rc9xhQrAUi
— McDonald’s (@McDonalds) May 6, 2015
How do you feel about this new and “improved” Hamburglar? Do you think the targeted demographic is positioned more towards your kids or your companion?
According to the same source, he’s intended to go viral.
“The classic character will appear in spots for the fast food retailer’s new Sirloin Third Pound Burger, as well as videos that will appear online starting Wednesday. The character will also make surprise appearances across the company’s various social media platforms, tagged with the hashtag #RobbleRobble, a reference to his famous nonsensical catchphrase.”
What are your thoughts about McDonald‘s’ revamped Hamburglar? Feel free to share your thoughts in the comments section.
[Photo Credits: Twitter]