Buzz Media lands official Nicole Richie blog

Fresh from a new round of $12.5 million, Buzz Media has landed the rights to the official Nicole Richie blog.

Richie will share exclusive videos, photos, and news about her daily life, House of Harlow 1960 jewelry line, as well as her Richie Madden Children’s Foundation on the new site according to PopCrunch. “I have always wanted my own online destination to share my experiences and I’m grateful to have this opportunity to connect with people in meaningful ways,” says Ritchie.

Along with its stable of popular celebrity news blogs, Buzz Media has also been carving out a niche as a host of official blogs from actual celebrities. The company currently hosts official blogs for two Kardashians, Britney Spears, Kendra Wilkinson and even the serially unemployed Mischa Barton. The irony of course is rich: on one hand, the company publishes salacious rumors about celebrities, and on the other gives those same celebrities a platform to respond. Nice work if you can get it.