Willie Nelson Marijuana Brand, Willie’s Reserve, Launching In 2016

Willie Nelson is launching his own brand of marijuana. The 81-year-old country music star will name his signature pot line Willie’s Reserve. Pot-friendly states, such as Colorado, Alaska, and Washington, are expected to have nearly immediate access to the Willie Nelson marijuana brand.

The Willie Nelson marijuana is slated to become available for purchase in 2016. The “On the Road Again” singer announced his Willie’s Reserve marijuana plans during the charity fundraiser Heartbreaker Banquet at the South by Southwest event in Austin, Texas.

Willie Nelson spokesman Michael Bowman had this to say about Willie’s Reserve.

“Willie has spent a lifetime in support of cannabis, both the industrial hemp side and the marijuana side. He wants it to be something that’s reflective of his passion. Ultimately, it’s his. But it was developed by his family, and their focus on environmental and social issues, and in particular this crazy war on drugs, and trying to be a bright light amongst this trail as we’re trying to extract ourselves from the goo of prohibition. A certain standard by which growers have to account for carbon and such, in a way that empowers small growers who are doing the right thing. It will be like when you walk into a Whole Foods store. Let’s just call it the anti-Walmart model. Personally, internally, that’s what we call it.”

Pot growers who meet Willie Nelson’s marijuana quality standards will reportedly have the opportunity to sell their cannabis products on the same marijuana dispensaries shelves that offer Willie’s Reserve.


When asked about how many cannabis stores will sell the Willie Nelson marijuana brand, Michael Bowman had this to say to the Daily Beast.

“That’s gonna depend. Right now, we’ll focus on the states where legalization has occurred, and as new states open up, those opportunities will present themselves on a state-by-state basis. Or until the feds do something.”

Willie Nelson has been arrested for marijuana possession multiple times. The most recent Nelson pot possession arrest reportedly happened in 2010. The country music legend was reportedly arrested in Sierra Blanca, Texas. The singer-songwriter was reportedly caught with six ounces of marijuana found on his tour bus. After getting arrested and paying his fine, Willie Nelson reportedly created the TeaPot Party and authored the group’s motto — “Tax it, regulate it and legalize it.”

Do you think marijuana legalization should occur? What do you think about the Willie Nelson marijuana brand, Willie’s Reserve?

[Image by Getty Images]

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