Adam Levine of Maroon 5 and ‘The Voice’ To Co-Produce New Songwriting Competition Program

Adam Levine and The Voice‘s executive producer, Audrey Morrissey, along with Grammy award-winning songwriter, Dave Stewart, are working together on an innovative show to find new songwriters, according to The Hollywood Reporter. The pilot is called Songland. Will it be the next big hit, because it has some of the talent that made The Voice the smash that it’s been for NBC? That’s the expectation, apparently.

Like The Voice, Songland will feature everyday people with personal tales to tell who are trying to break into the music industry. They’ll get to pitch original compositions to big-name music producers and artists who want the next winning hit.

The show is supposedly based on the premise that the songwriter is a king of the industry. After all, the song’s lyrics and musical composition are the foundation for the singer.

According to Billboard, Songland is being produced by Live Animals, in association with Dave Stewart Entertainment as well as Adam Levine’s record label, 222 Productions. Executive producers will include Levine, Morrissey, Stewart, Live Animals’ Ivan Dudynsky, and Levine’s manager-turned-producing partner Jordan Feldstein.

Before The Voice, Adam Levine was the popular frontman for Maroon 5, and was certainly very well-known. But with the success and celebrity he’s achieved on the show, he’s parlayed his fame and fortune to new heights. His resume now includes acting, as he appeared in the musical comedy-drama film Begin Again and on the American Horror Story television series. He also picked up endorsement deals, which include a clothing line at K-Mart.

So Levine is busy on many fronts, including touring with Maroon 5, according to an article in the Inquisitr. Additionally, he’s promoting his extremely successful fifth album, V. His tour has received warm critical reviews, and Adam’s abundant talent and charisma leave crowds screaming for more.

In that article, his guitarist, James Valentine, indicated that Adam’s stint on The Voice has actually helped, not hindered, the band’s creative processes, including songwriting, stating the following.

“I think because we toured so intently [in the early years] making the records was a little bit of a vacation for us from the road. But now our touring schedule is a little more relaxed because we have Adam doing (The Voice), so while he’s doing the show we just work on the music and one thing rolls into the other.”

So Adam is a busy man on many business and personal fronts, having wed Victoria Secret model Behati Prinsloo in July of last year. But Adam seems to be cool as a cucumber, taking everything in stride, and remaining the creative force his legion of fans has come to know and expect.