Starbucks’ “Race Together” campaign has prompted a significant amount of backlash and sarcasm. Corey duBrowa, the public relations vice president for Starbucks, deleted the Twitter account used to promote the chat with a barista about racism campaign.
Starbucks CEO Howard Schultz told his baristas to write Race Together on cups before they are given to customers to encourage a discussion about race relations in the United States. The Starbucks Race Together promotion has been mocked relentlessly online and deemed “patronizing” by folks from a multitude races and cultural backgrounds.
— Dina Pomeranz (@dinapomeranz) March 17, 2015
Corey duBrowa had something to say about the Starbucks Race Together campaign and the closure of his Twitter account.
“I felt personally attacked in a cascade of negativity. I got overwhelmed by the volume and tenor of the discussion, and I reacted [by closing Twitter account] most of all, I was concerned about becoming a distraction from the respectful conversation around Race Together that we have been trying to create. No matter how ugly the discussion has been since I shut my account down, I’m reaffirming my belief in the power of meaningful, civil, thoughtful, respectful open conversation — on Twitter and everywhere else.”
There were also Starbucks Race Together tweets mocking Howard Schultz and debating the race relations in America promotion.
— Salon.com (@Salon) March 17, 2015
— AppSame (@AppSame) March 18, 2015
This isn’t…what I wanted. pic.twitter.com/jQff1jvQtL
— Brianna Leigh (@raininblack) March 18, 2015
— Joe the Dissident (@joethepatriotic) March 18, 2015
— Ben Shapiro (@benshapiro) March 18, 2015
So Starbucks wants to talk to me about this #RaceTogether thing…. OK…. fine…. but they better be ready for a non-liberal response
— Dagwood Bumstead (@Daggy1) March 18, 2015
We’re committed to doing our part to address race relations in the US. We’ll have more to say on #RaceTogether tomorrow.
— Starbucks Coffee (@Starbucks) March 18, 2015
— Nat Shupe (@NatShupe) March 17, 2015
— Starbucks Coffee (@Starbucks) March 17, 2015
Starbucks #RaceTogether might work better if black people were as stupid as hipster white people willing to pay 4-5 bucks for cuppa coffee
— Gary Newsom (@garynew59) March 17, 2015
What do you think about the Starbucks Race Together campaign? Does a race relations problem exist in America?
[Image via: Twitter]