Microsoft has been hinting about killing Internet Explorer. Though it has announced that the aging, but iconic browser will be retired, it has chalked up a rather awkward timeline Internet Explorer will have to share with the new offering, codenamed Project Spartan.
While Microsoft has dropped hints on multiple occasions that the Internet Explorer brand is going away, the software giant has now confirmed that it will use a new name for its upcoming browser successor. Speaking at Microsoft Convergence yesterday, Microsoft’s marketing chief Chris Capossela, shared the company is working on a new name and brand,
“We’re now researching what the new brand, or the new name, for our browser should be in Windows 10.”
Though it is clear Internet Explorer now has a limited life, Microsoft isn’t yet fully ready to sound the death knell for the browser that gave birth to web-surfing.
“We’ll continue to have Internet Explorer, but we’ll also have a new browser called Project Spartan, which is codenamed Project Spartan. We have to name the thing.”
Internet Explorer isn’t dead and gone yet: Internet Explorer will still exist in some versions of Windows 10 mainly for enterprise compatibility. However, the new Project Spartan will be named separately and will be introduced as the “default browser” on majority of the Windows 10 releases. Microsoft has confirmed that the new browser will replace Internet Explorer.
Ever since the advent of the sixth iteration of Internet Explorer, commonly referred to as IE6, Microsoft has been having a very hard time to project the browser as a strong competitor to other browsers like Firefox, Chrome, Safari, Opera, etc. So much was the negative publicity, Microsoft’s former Internet Explorer chief up and left the company in December, officially signaling a new era for the browser.
Though Internet Explorer has always been an omnipresent offering in nearly all Windows iterations, times haven’t been good to the browser. Hence, even though the brand has a strong recollection and nostalgia factor associated with it, it is quite evident that people not only avoid using it, but many-a-times, downright despise it. It’s no secret, Microsoft will move as far away from Internet Explorer as possible and most probably, will attach its own name to the new browser to lend it come credence.
Interestingly, Microsoft has begun extensively using social media platforms like Twitter to engage with customers in a unique way. Perhaps such tactics will help the company make people forget Internet Explorer and accept whatever they are dishing out.
[Image Credit | Microsoft]