Kendrick Lamar wants his new album to make you angry. That said, we’re sure he didn’t imagine that his new album To Pimp A Butterfly would actually make people angry. Over the last 24 hours it’s been a very confusing time for Lamar enthusiasts.
The Grammy award winning artist’s highly anticipated album was supposed to drop next week, but instead his record label, Interscope, decided to leak the album in the middle of the night to iTunes and Spotify.
Instead of pulling a Beyonce, the label quickly backtracked and pulled the album off of iTunes after a brief period. So there’s some fans that got a rare “pressing” of the album after they discovered it was available, and others were left wondering what exactly happened while they were sleeping on the unexpected leak.
When the leak happened Kendrick kept his head low and seemed level-headed about the whole thing, while everyone else, including Kendrick’s management from Top Dawg Entertainment, Anthony Tiffith, lost their heads.
At the time Tiffith tweeted about the controversial leak.
i will deal with bs later…. lets focus on the album…..TO PIMP A BUTTERFLY. http://t.co/R6tttlOmMV … (explicit version)
— dangeroo kipawaa TDE (@dangerookipawaa) March 16, 2015
Keep calm. All is well.
— Kendrick Lamar (@kendricklamar) March 16, 2015
As far as the reviews on To Pimp a Butterfly people are feeling all kinds of emotions about the production and the overall content of the album. Overall everyone is praising the latest project. The former is exactly what Lamar had in mind. Before the leak happened, the rapper sat down with Hip Hop DX to discuss the upcoming album.
“Its a record full of strength and courage and honesty, but also growth and acknowledgement and denial. I want you to get angry — I want you to get happy. I want you to feel disgusted. I want you to feel uncomfortable.”
And as far as the album’s cover art, which has been splashed on every outlet since its leak? Lamar said that it was the next level.
“Taking the same things that people call bad and bringing them with me to the next level, whether it’s around the world or to the Grammys or the White House,” he says. “You can’t change where I come from or who I care about.”
What do you think of Kendrick Lamar’s new album?
[Photo by Angelo Merendino / Getty Images]