Kim Kardashian is making a big net worth leap and could become the richest reality television star of all time, and it’s all thanks to a free video game app.
The Keeping Up With The Kardashians star had a reported net worth of $40 million last year, mostly from shows and products related to her reality show empire. But a foray into the world of video games reportedly has Kim worth much, much more.
Last year Kim gave her likeness and support for the mobile game Kim Kardashian: Hollywood, which is free to download but filled with in-game purchases.
As She Knows noted last year, the video game sales and a very favorable deal had Kim set to make a giant payday.
“Reports claim the app is set to make $200 million this year alone, of which the buxom beauty gets 45 percent. After businesses expenses, her cut equals somewhere near $85 million, which makes her earnings in 2013 (said to be $28 million) pale in comparison.”
The game has been such a success because it allows people to see what it’s like to live the glamorous lifestyle of a celebrity. In the game, Kim leads the player to become a virtual celebrity.
“It’s almost like living a parallel life,” said Payal Shah, the entrepreneur who created the international fine jewelry brand L’Dezen, in an interview with Forbes. “Not that I strive to be an A-List Hollywood celebrity — I have clients that are, so I know what their lives are like. It’s a fun escape after a challenging day. The fancy clothes, the stunning villas and apartments, the clubbing and socializing are just a few keystrokes away. Literally while you’re lying in bed.”
And the video game is constantly adding to Kim Kardashian’s net worth. Think Gaming tracked sales and use for the game, finding that in the last month, the game made about $100,000 a day, with 4 million active daily users. If the pace keeps up, that would add about $15 million or so to her net worth a year, just from the video game alone.
The big video game revenue, along with her Keeping Up With The Kardashians pay and other ventures, has given Kim Kardashian the highest net worth of any reality television star — depending on how you count it. While she is still in the shadow of reality television giants like Simon Cowell, Kim’s net worth is top among those whose career has started and consisted entirely within the reality television realm.