Apple Boss Says ‘Sitting Is The New Cancer’ But Apple Watch Will Keep It At Bay

Mark Hawkins

Apple can now cure cancer, sort of. The tech giant's new product, the Apple Watch, has been presented by chief executive Tim Cook with health as its key selling points.

At the Goldman Sachs Technology and Internet Conference, Cook was interviewed about the upcoming smartwatch's features. including hourly reminders to owners to be more active.

"If I sit for too long, it will actually tap me on the wrist to remind me to get up and move, because a lot of doctors think sitting is the new cancer.

Ten minutes before the hour, it will remind you to move. We have a lot of people using the Apple Watch at Apple, and ten minutes before the hour, suddenly they all get up and move. It took a little to get used to, but it's great."

Ten minutes before the hour, it will remind you to move. We have a lot of people using the Apple Watch at Apple, and ten minutes before the hour, suddenly they all get up and move. It took a little to get used to, but it's great."

Launching in April, Cook was optimistic about the Apple Watch's prospects, conceding that there are already several main competitors but indicating how none of them are as profoundly behaviour-shifting as Apple's product will be.

"None have changed the way people live their lives... one of the biggest surprises for Apple Watch will be the breadth of what it can do".
"When you make a purchase, we make a little bit of money. It's very simple, very straightforward. You are not our product, that's our product. There's no need for us to know what you're buying, where you're buying, I don't want to know any of that."
"We had lots of people telling us we needed to do something different in China to compete. That's a bunch of bull. People everywhere want quality. Not everyone can afford one, but there's a big market there."

The Apple boss is undeniably right on that score, but with its cancer-defying powers, could this springtime be time for your smartwatch move?

[Lead image via Apple.]

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