A year ago in Atlanta, gay dads Kaleb and Kordale Lewis became famous when a photo they posted of themselves during their morning routine combing their girls’ hair on Instagram went viral. A year later, Nikon asked the gay couple to be in their advertisement campaign. The commercial shows a regular day in the lives of the Kaleb and Kordale with their three kids.
Nikon’s commercial campaign site “I Am Generation Image” states its purpose is to depict different peoples’ lives.
More than any before, this generation speaks through its images. So we sent a Nikon camera on a journey to help seven people, with something to say, make their mark.
See what they said with their images. Then make a statement of your own.
Kordale and Kaleb’s story went viral last year when the pair posted on Instagram a photo of their family getting ready in the morning, which then became a battleground for negative and supportive comments. The criticism seemed to come mainly from Twitter users who took issue with the idea of two gay black men raising children together.
It was pointed out by Huffington Post that most of the positive reactions seemed to hit on two key points: One, the fact that this was a black gay couple. Two, that it was nice to see black men taking care of children.
The comments, both positive and negative, led Kordale Lewis to release a memoir titled Picture Perfect? that he hoped would spark a greater discussion around acceptance.