Sia's Music video for "Elastic Heart" song started rumors and accusations about pedophilia as Maddie Ziegler and Shia LaBeouf danced around and embraced each other, but apparently the controversy is a reliable way to success, judging by the huge increase in views on YouTube.
The sound and meaning of the song were put aside as 28-year-old LaBeouf and 12-year-old Ziegler became main topic of fans talks. The accusations for presence of pedophilia in the music video pushed the protagonists and the song itself to the front pages, giving them widespread attention in the media. Thing have gone so far that even Sia issued personal apology to anyone who might be offended by her latest music video. All that media attention might be the driving factor, with the video skyrocketing to astonishing 39 million views in just six days.
In just five days, this single music video by Sia received more views than Taylor Swift's Gift Giving video, which scored over 15 million in a one week period. "Elastic Heart" had more views than all the Marvel's movie trailers released in the last week, too.
"Watching it, I realized that the intensity (Sia's "emotional content") was the reason it was jarring – the mere fact that the video wasn't carefully benign, cheaply titillating or just plain boring, like so much else in the genre. In Elastic Heart, the grown man and the young girl are alive with feelings for each other, running the gamut from amusement and play through to fury to despair. What isn't there is sexuality. In fact, it baffles me how anyone could look seriously at Elastic Heart and claim to see any sexual content whatsoever," said Barbara Ellen in Sia's defense.Ellen's statement reached Sia who was more than delighted and happy that someone finally has true understanding of the meaning behind her video.
The reactions of the viewers varied. While many said that the clip has great art and emotion, others showed their outrage over intimacy of the 12-year-old dancer and 28-year-old actor.
"The new Sia video is disgusting," one user tweeted.Elle Magazine called the video "creepy."
"The video would be magic if her dancing partner wasn't 30 years old, looked like a child predator and was a good dancer," another one wrote.
The attention given to the Sia's music video has earned her more fame than criticism and all thanks to hers controversial work of art.
[Image Via YouTube Screencap]