One of the world's most successful tech companies has something new to boast about. Apple broke a sales record this year by selling so many applications in the app store that they made $500 million within the first week of 2015 alone.
According to Fast Company, Apple announced the record-breaking app store sales in the wake of another record-shattering accomplishment: the unprecedented sales of the iPhone 6 and 6 Plus. More people bought apps and made in-app purchases this week than any previous week in Apple's history, totaling almost half a billion dollars. And it wasn't just the first week of January that broke a record, New Year's Day was Apple's biggest day in the history of the Apple app store. App sales spiked on New Year's and held strong for the remainder of the week.
"This year is off to a tremendous start after a record-breaking year for the App Store and our developer community," said Apple's senior vice president of Internet Software and Services, Eddy Cue. "We're so proud of the creativity and innovation developers bring to the apps they create for iOS users and that the developer community has now earned over $25 billion."Eddy Cue also claims that Apple has the best product lineup in 2015 that they've ever had.
"We've got the best product pipeline that I've seen in my 25 years at Apple," he said at the annual Code Conference.
Part of Apple's success in the app store could be attributed to the recent release of the new Swift app-programming language specific to iOS devices.
"It lowers the barriers of entry for anyone who comes from a scripting background," said iOS developer Christopher White.
Apple has reported that their app store has brought in more than $25 billion for application developers. That, plus the new Swift language and Apple's record-breaking 2015 week, should help draw even more developers to Apple platforms. In fact, Computer World predicts that Apple will break even more records throughout 2015. Apple has a few new products on the horizon, including the 12.9-inch iPad, the new iPhone 6S, possibly an Apple TV, and the eventual release of the much-talked-about Apple Watch.
With the incredible sales in the app store, Apple is expected to regain users who switched to Android devices and draw new and old app developers back to the iPhone 6 and iPad devices.
What do you think about Apple's record-breaking trend? Do you use Apple products or purchase apps from the Apple app store?